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Pablo Picasso Joke Explaining Why Your Work Is Worth It

A parable I tell often to clients

There’s a great story, I don’t know if it’s true, but I’d love to think it is. It goes like this:

A woman is walking through the streets of Paris when she spots Picasso sitting at a cafe drinking coffee. She is overcome with the urge to approach him.

“Oh, Monsieur Picasso! I’m such a huge fan of your work. I hate to bother you, but I’d be remiss if I didn’t take the opportunity to ask if you might make a portrait of me. Please, it would mean so very much to me. I’d pay you gladly for it!”

Picasso agrees, and the woman sits with him. He pulls out a sheet of paper and a pencil, and in a few moments, she has her very own Picasso.

“Oh!” she gushes, “It is so beautiful, I’m so honored. I will cherish this forever! Now what do I owe you?”

“Fifteen thousand francs.” says the artist

“FIFTEEN THOUSAND FRANCS?!? But it only took you three minutes!” she protests.

“No, madam, it took me my entire life.”

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